In today’s digital-centric, always-connected world, social media platforms play a crucial role in connecting businesses with their target audience. With so many platforms to master, understanding their differences, core audience demographics, and primary uses is essential. With a comprehensive breakdown of the big four social media platforms for businesses—Facebook, Instagram, LinkedIn, and Twitter—you can reach
As a small business owner, you already know that marketing is essential to your success, so you’ve done a bit of homework and passed digital Marketing Terms 101 with flying colors. You’ve covered the basic terms, like: SEO (search engine optimization) CRM (client relationship management) CPC
Facebook ads are a powerful marketing tool that can help grow your business and reach your target audience, but what exactly are they, and why is it so important to pair them with posts? Learn how to create more effective Facebook ads to help you achieve your business goals. What are Facebook Ads? If you’re
If you’ve had more than one conversation about online marketing for your business, you’ve probably heard that landing pages are a vital part of that process. What you may not know, though, is practically anything else about what they are, why they matter, or how they even work. You’re the expert in running your business,
You know social media is vital in terms of marketing and outreach, and you know a viral video can send brand awareness to the stratosphere. What you probably don’t know, though, is that marketing with reels doesn’t have to go viral to be impactful. You don’t have to hit a million views to reap the
What’s better than promoting your business to large groups of people actively seeking home improvements, upgrades, and service pros? Home show season gives you the opportunity to do just that, but it also gathers all your competition under the same roof at the same time. Maximizing the return on your home show booth investment means
Acronyms, jargon, and buzzwords, oh my! If you feel like you’re surrounded by marketing terms and language you don’t quite understand, you’re not alone. You’re the expert at what you do; it took blood, sweat, tears, and no small measure of time to reach that level of expertise. Unfortunately, there isn’t enough time in the
What if there were a tool that could give you the potential to access almost 60% of the global population with end-over-end annual growth? An estimated 4.70 billion people around the world use social media, and the average user is active on roughly seven platforms. Posting on social media gives your business a window to
There’s just something about a new year that makes new habits and new attitudes appealing. Of course, everyone wants to greet the first few pages of a new calendar with optimism and determination, but time passing is also a reminder that trends and attitudes can change swiftly. So, if you’re ready to take your marketing
If a picture is worth a thousand words, then image optimization can be worth a thousand visitors. It can also lead to a better user experience, which will increase rankings and conversions because Google will see high-quality content and engage users. Your website is important to your business, and you want to make sure it’s
