Track Every Call,
Optimize Every Campaign
Discover how Dynamic Call Tracking gives you real-time insights into where your leads are coming from and which marketing efforts drive results.
What is Dynamic Call Tracking?
Dynamic call tracking is a system that lets you track where your phone calls are coming from by showing unique phone numbers to different website visitors.
Here’s what happens:
A visitor lands on your website from a tracked source (like a Google search ad).
The system assigns a phone number from the pool and shows it to that visitor.
If they call the number, it’s matched back to how they arrived on your site and what they did before calling.
After a set amount of time, the number is returned to the pool for reuse.
Why It Matters
Stop Guessing, Start Scaling
Clear Attribution
Know which ads, keywords, or website pages drive the most calls.
Better ROI Tracking
Optimize your marketing spend by investing in what works.
Improved Customer Insights
Understand caller behavior and trends to refine messaging.
How It Works
Seamless Integration, Actionable Insights
Each visitor to your website sees a unique phone number based on how they found you (Google Ads, social media, SEO, etc.).
When they call, the system logs the marketing source, keyword (if applicable), and even the webpage they were viewing.
Reports help you see which campaigns generate high-quality leads, allowing you to optimize accordingly.
Why Your Business Needs
Dynamic Call Tracking
Optimize
Ad Spend
Identify top-performing ads and eliminate wasted budget.
Enhance Sales Performance
Track call duration, quality, and missed opportunities.
Seamless CRM & Analytics Integration
Sync with Google Analytics, Bello CRM systems, and marketing dashboards.
Better Customer Experience
Understand customer needs by analyzing call data.
FAQs
How does dynamic call tracking work?
When a visitor lands on your website, they see a unique phone number from a pool of phone numbers assigned to your business. When they call, the system logs details like the marketing source, keyword (if applicable), and even the webpage they were on.
Why do I need call tracking for my business?
Call tracking helps local businesses measure the effectiveness of their marketing efforts, optimize ad spend, and gain insights into customer behavior. Without it, you’re guessing which ads or strategies are working.
Can I track calls from both online and offline sources?
Yes! You can use dynamic call tracking for online campaigns (Google Ads, SEO, social media) and static call tracking for offline sources (billboards, print ads, direct mail).
Will call tracking affect my local business’s NAP consistency for SEO?
No. Call tracking solutions use dynamic number insertion (DNI), meaning your actual business number remains intact while tracking numbers change dynamically for visitors.
Can I record calls for training and quality assurance?
Yes! Our call tracking system offers call recording so you can monitor calls, improve customer service, and train your team more effectively.
Does call tracking integrate with my CRM or analytics tools?
Yes! Dynamic call tracking integrates with the Bello CRM, Google Analytics, and marketing platforms to provide seamless data reporting and lead tracking.
Will customers see different phone numbers for my business?
Only online. Each visitor is assigned a unique number dynamically, but when they call, the business answers as usual. This does not confuse customers or impact branding.
How much does call tracking cost?
If you are an advertising client with Eviva, website call tracking is included! If you are looking for a static number to use in print marketing, ask your account manager for most up-to-date pricing.
What happens if a customer saves a tracking number instead of my actual business number?
If a customer saves a tracking number and calls back, it will still connect to your business.
Ready to get Smarter with Your Marketing?
We don’t just run campaigns—we build partnerships. Our team is dedicated to helping your business thrive with transparent, results-driven marketing.
