How Blue Shield Turned Steady Growth Into a Marketing Powerhouse
When Blue Shield first came to us back in October 2023, they were doing everything they could to stay competitive in a crowded market, but their marketing wasn’t keeping pace with the growth they wanted. They were running a modest $500/month ad budget, getting some results here and there, but nothing that matched their long-term goals.
Over the next two years, everything changed.
A Strategic Shift—And a Willingness to Scale
Instead of “just running ads,” Blue Shield made a commitment to long-term marketing: strong brand presence, multi-channel lead generation, and a website built for conversions. As the results started compounding, they gradually scaled their investment from $500 to $2,050/month, adding new services like cabinets, expanding into Google Ads, and launching SEO in early 2025.
That decision paid off in a big way.
Facebook Ads: Dramatic Growth in Leads—and Better Efficiency
From 2024 to 2025, Blue Shield didn’t just increase their budget. They multiplied their results.
This is the kind of efficiency you see when strategy, landing pages, creative, and optimization come togethe
SEO: From Invisible… to Dominant
Before March 2025, Blue Shield had almost no organic presence. Once SEO launched, the shift was massive:
Their website didn’t just get more traffic, it started attracting the right traffic.
Google Ads: A 2025 Breakout Success
Blue Shield added Google Ads in March 2025. The result? One of the strongest Google Ads launches we’ve ever seen.
Website Performance: A Surge in High-Intent Activity
With SEO and Google Ads powering traffic, the website became a true conversion engine.
More visibility → more traffic → more customers.
Social Media: Stronger Engagement, Growing Brand
While performance marketing was taking off, Blue Shield also invested in consistent social media content to build brand trust over time.
They aren’t just getting leads—they’re building a community.
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“After signing up with you guys, within probably two or three months, leads were starting to pour in and it’s just gotten better and better and better.”
— Tim with Blue Shield
The Bottom Line: Strategic Growth Works
What started as a $500/month ad budget in 2023 has evolved into a full marketing ecosystem that blends paid ads, SEO, high-performing creative, and consistent social content. And Blue Shield’s willingness to invest during key growth moments, like their summer 2025 budget increase, helped them stay competitive and capture more market share. This is what happens when a home service brand plays the long game with a smart, data-driven strategy.
Today, Blue Shield is seeing:
- More leads than ever
- Lower cost per lead across platforms
- Better Google rankings
- Stronger brand visibility
- A website that converts
Are you ready to take your business to the next level online?
We are a full-service agency that has been running results-based marketing for over a decade, which means we know how to create what your business needs for growth.
