When building a new website, many business owners don’t always think beyond what their new website will look like. The web design process is more complex than some may think, and it’s not just about the design. SEO (search engine optimization), copywriting, content creation, marketing, lead generation, and so on need to be considered when
One of the biggest missed opportunities for your business is potential customers leaving their website. Getting people to visit your website is no easy task, but what happens after someone lands on your website and doesn’t contact you right away? Businesses spend so much money and effort getting visitors to their site that the next
Have you ever received a notification that someone tried to access your social media account? Maybe you’ve even had it happen to your email address or something even bigger like your bank account! Did you know that it can happen to websites, too? In fact, website security is just as important as safeguarding your personal
And how to stay ahead in the marketing landscape. Does your business have multiple ways for customers to find you online—a website, a Facebook account, an Instagram account, and maybe even a Tik Tok account? While having a marketing strategy across several channels can strengthen your brand, staying on top of the best practices for
Did you know that business websites, just like yours, fall victim to hackers and security issues every 14 seconds? Every type of website is vulnerable to hackers and can result in minor website issues to Google blocking your domain — No website is too small to be hacked! Security issues can make customers afraid to
Behind the Scenes of a Website Rebuild Sometimes what matters most are the things you can’t see. This especially holds true for business websites, which have so many moving parts. You work hard to create an attractive, compelling brand image; what if all your hard work is being undermined by something going on behind the
If your website was a risk of going down, you would probably go into a panic. Your business relies on your website for so much, and downtime can cause you to lose sales and potential clients that will be difficult to get back. No matter how you use your website, if a customer can’t access
Google has powerful tools for business owners and Google My Business is one of them. That said, if you or your business is getting calls from “Google” that you didn’t ask for or expect, it’s a scam. You’ve worked hard to build up your business and you shouldn’t be afraid to use great marketing tools
Does your website look unloved? Is it updated, easy to use, with fresh content and vibrant images? Or is it sad with old dates, and no new events or stories added for some time? Has your virtual foot traffic slowed down or stopped? Are there comments left by readers you haven’t been responded to? Perhaps
In the digital age, a call to action (CTA) is an essential part of a business marketing campaign. When you website has a strong call to action, you are telling your website visitors what you want them to do and guiding them through your website. For HVAC businesses, this could prompt them to contact you
