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Whether your business is just starting or you have been around for a while, marketing is essential for success. It’s the key to building awareness, fostering relationships, and creating demand. But it’s not just about pushing products. It’s about understanding customer needs and then creating solutions that deliver value. When it comes to marketing, businesses
Historically, construction companies have used traditional methods for recruiting new employees, such as print ads, job fairs, and word-of-mouth. However, in recent years, there has been a shift toward recruiting for construction companies on social media. Construction is a notoriously difficult industry to recruit for; that’s why social media offers construction companies, just like yours,
Have you found yourself… ● Spending too much time sending and responding to repetitive emails? ● Adding lead information to your CRM? ● Losing a deal because you were too slow to follow up? If you answered “yes” to any or all of the questions above, an automated sales process will change your business! Automating
If you’re like most construction companies, you’re probably wondering how you can use social media to help promote your business. Social media can be a great way to connect with potential customers, and it’s a great way to stay top of mind. But what should you post on your construction social media page? This is
In recent years, Facebook has become a powerful marketing tool for businesses. Facebook Ads makes it easy to create custom audiences, build brand awareness, sell your products, and generate leads in just a few clicks. With a custom Facebook account, you can segment users based on their interests, demographics, behaviors, and more to target an
When was the last time you evaluated your marketing goals? If it’s been a while, don’t worry. It’s the perfect time to look over your marketing goals and find out if your business is on track to meet them. Take our marketing strategy health check to find out how your business is doing and whether
The word “invest” can leave people feeling uncomfortable. We say that’s a good thing because business owners need to be mindful about where they put their money. There is good news: Investing in your website and marketing is one of the best things you can do to increase sales and awareness. When it comes to
As we look into the new year and prepare our marketing strategies for 2022, it’s important to look back at the past year and consider the ways in which the marketing landscape has changed. From the updates in the Google algorithm placing more importance on website speed and performance to the news surrounding Facebook changing
No one has ever said that running a business is easy! With so much to do, creating a marketing plan is often pushed to the backburner. But once you’ve been in business for a while, you realize that a strong marketing plan makes your day-to-day operations run more smoothly. Instead of taking a reactive approach
How Updates to the Google Algorithm Can Impact Your Website Rankings As a business owner, you know how important it is for people to find your website on Google. High rankings mean more eyes on your website, more leads, and more potential clients. Keeping up with the ever-changing updates that Google makes can feel like
