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You only have so much time to WOW a customer, and you need to be able to do that from the second they enter your website. So, what makes for an excellent first impression? The homepage of your website acts as the face of your business. People need to be interested and engaged by your
When building a new website, many business owners don’t always think beyond what their new website will look like. The web design process is more complex than some may think, and it’s not just about the design. SEO (search engine optimization), copywriting, content creation, marketing, lead generation, and so on need to be considered when
When was the last time you evaluated your marketing goals? If it’s been a while, don’t worry. It’s the perfect time to look over your marketing goals and find out if your business is on track to meet them. Take our marketing strategy health check to find out how your business is doing and whether
The word “invest” can leave people feeling uncomfortable. We say that’s a good thing because business owners need to be mindful about where they put their money. There is good news: Investing in your website and marketing is one of the best things you can do to increase sales and awareness. When it comes to
One of the biggest missed opportunities for your business is potential customers leaving their website. Getting people to visit your website is no easy task, but what happens after someone lands on your website and doesn’t contact you right away? Businesses spend so much money and effort getting visitors to their site that the next
Have you ever received a notification that someone tried to access your social media account? Maybe you’ve even had it happen to your email address or something even bigger like your bank account! Did you know that it can happen to websites, too? In fact, website security is just as important as safeguarding your personal
As we look into the new year and prepare our marketing strategies for 2022, it’s important to look back at the past year and consider the ways in which the marketing landscape has changed. From the updates in the Google algorithm placing more importance on website speed and performance to the news surrounding Facebook changing
No one has ever said that running a business is easy! With so much to do, creating a marketing plan is often pushed to the backburner. But once you’ve been in business for a while, you realize that a strong marketing plan makes your day-to-day operations run more smoothly. Instead of taking a reactive approach
And how to stay ahead in the marketing landscape. Does your business have multiple ways for customers to find you online—a website, a Facebook account, an Instagram account, and maybe even a Tik Tok account? While having a marketing strategy across several channels can strengthen your brand, staying on top of the best practices for
Did you know that business websites, just like yours, fall victim to hackers and security issues every 14 seconds? Every type of website is vulnerable to hackers and can result in minor website issues to Google blocking your domain — No website is too small to be hacked! Security issues can make customers afraid to
