When Invicta Concrete Coatings first came to us, they were ready to grow and grow fast. We developed a plan full of proven marketing strategies to generate leads, and with a smart strategy, consistent collaboration, and a little testing magic, they went from averaging solid lead numbers to pulling in 132 qualified leads in just one month.
Here are the seven key marketing strategies to generate leads that their Account Manager used to make it happen and how you can apply them to your own marketing approach.
1. Know Where Your Best “Yes” Lives
Success starts with understanding where you consistently win jobs. That means not only knowing what areas are working, but also spotting where competitors are not showing up. Those gaps are often hidden goldmines.
2. Don’t Just Watch Competitors — Understand Them
What ads are they running? What neighborhoods are they targeting? Are there communities they’re avoiding? Why? We look at their moves not to copy, but to uncover opportunity.
3. Make the Map Work Harder
As an account matures, we revisit the locations we are targeting often. Which areas are underperforming? Where should we double down? Small tweaks in geographic targeting can have a big impact on lead quality.
4. Let Data Drive Budget Decisions
Growing budget too fast can waste spend — especially if you’re not sure what’s working. Our client recently hit 132 leads in one month. With this client, we waited until we had solid data before scaling. Which ads were driving leads? Which messages were converting? Once we had the answers, we turned up the dial.
5. Match Message + Format + Season
We’re always asking: What format is landing — video, image, or carousel? Does the audience respond better to value-focused, educational, or visual before-and-after messaging? How does seasonality shift the message? This combo matters more than most people realize.
6. Promote Local Events Strategically
If you’re going to a local home show or expo, don’t just show up; show up online, too. We placed small, targeted social ad budgets around specific events and saw a measurable lift in interest and engagement.
7. Stay in Strategy Mode — Always
There’s no “set it and forget it” in this kind of growth. We keep the conversation going — reviewing metrics, checking on competitors, reworking creative, and making data-driven adjustments every single month.
“Be true to who you are. Even if competitors are doing things that seem trendy, you can be trendy, but be YOU. Your values and what you represent will eventually become the brand and reputation you build and are known for. Then, referrals will be easier and your business scales easier too. – Jen Bradley: Director of Operations, Eviva
7 Marketing Strategies to Generate Leads
Fast growth isn’t luck; it’s layered, intentional strategy. Whether you’re just getting started or looking to scale, these seven tactics are proof that with the right focus, your marketing can deliver big results.
Want to talk about how to apply these marketing strategies to generate leads for your business? Let’s chat.
