Facebook currently has more than 1.6 billion users. An average user has, at least, 135 friends, and they check their profiles around 6 to 9 times daily. If your business doesn’t have an active Facebook page yet, then someone else might be marketing to these clients instead of you. Luckily, it is not too late! Follow these tips to get your contracting business on Facebook and you will be growing your customer base in no time.
How to create and establish your brand on Facebook
Merely having a Facebook page is not enough to let consumers know that your contracting business exists. You need to start by building your brand.
Begin with the ‘About Us’ section. Surely, you have the same page in your contracting business’ website. Take that information including how your business began, services you offer, and contact details, and type it into the fields on Facebook.
Next, use your logo as your profile picture. If you do not have a logo, use an image that represents your business.
Remember, everything that is in your contracting business’ Facebook account must be consistent with your website. The idea here is to allow consumers to associate your Facebook page, website, and business as one.
What to post
Maintaining an online presence does not stop at creating a profile on Facebook. You need an active page to make people notice your business. Schedule your posts so that you will not have to worry about what to post daily. For instance:
- On Mondays post about industry updates such as latest technologies or techniques. If you are a painter, post about the latest color trends.
- On Tuesdays and Thursdays, post before and after photos of your projects. If you are a furniture contractor, showcase your designs.
- On Wednesdays, inform consumers of some industry information. Maybe there are new products available or upgraded safety tips.
- On Fridays, you can promote your business by posting testimonials from your clients. If you can ask them to record their testimonials through video, that would be great as well.
- Saturdays and Sundays could be for coupons, discounted prices, or service packages that are available only if they book you on a particular day.
One great thing about Facebook is that you can schedule your posts. You do not need to be online just to update your page. At the end of your posts, always encourage consumers to call or book your service for their next project.
