Google Ads can be a powerful tool for generating high-quality leads for your remodeling business—but only if you’re targeting the right keywords. The keywords you choose determine who sees your ads, so selecting the right ones is essential for attracting homeowners who are ready to remodel. In this blog, we’ll share tips on how to choose the most effective keywords for your remodeling Google Ads campaigns, helping you attract quality leads and maximize your return on investment (ROI).
Why Keywords Matter in Google Ads
Keywords are the foundation of your Google Ads campaigns. They are the words and phrases that potential clients type into Google when searching for services like yours. When you bid on the right keywords, your ads appear in front of people who are actively looking for remodeling services, making them more likely to click on your ad and convert into a lead.
Choosing the right keywords for your remodeling Google ads ensures that your ads are relevant, targeted, and cost-effective. By focusing on keywords that align with the specific services you offer and the needs of your target audience, you can drive more qualified traffic to your website and increase your chances of landing new clients.
1. Start with a List of Core Services
The first step in choosing the right keywords for your remodeling Google ads is to create a list of your core services. What specific remodeling services do you offer? Whether you specialize in kitchen remodels, bathroom renovations, or whole-home makeovers, these core services should be at the heart of your keyword strategy.
For example, if you focus on kitchen remodeling, your core keywords might include:
- “kitchen remodeling”
- “kitchen renovation”
- “custom kitchen design”
These core keywords should be broad enough to cover your main services but specific enough to attract homeowners who are looking for the exact type of work you do.
2. Incorporate Location-Based Keywords
Since remodeling is a localized service, it’s important to include location-based keywords in your campaigns. These keywords help you target homeowners in your service area who are searching for remodeling services near them.
For example, if you operate in Austin, Texas, you might use keywords like:
- “kitchen remodeling Austin”
- “bathroom renovation in Austin TX”
- “home remodelers near me Austin”
By including your city or region in the keywords for your remodeling Google ads, you increase the likelihood that your ads will appear when local homeowners search for remodeling services, making it easier to attract clients who are within your service area.
3. Focus on High-Intent Keywords
Not all keywords are created equal. Some keywords indicate that a homeowner is in the early stages of research, while others suggest that they’re ready to take action. High-intent keywords are those that indicate a strong likelihood of conversion because they show that the searcher is actively looking for a remodeling service.
For example, high-intent keywords might include:
- “kitchen remodelers near me”
- “bathroom renovation quote”
- “hire a home remodeler”
These keywords are more likely to attract homeowners who are ready to move forward with their remodeling project, making them valuable targets for your Google Ads campaigns.
4. Use Long-Tail Keywords for Specific Searches
While broad keywords like “kitchen remodel” can be effective, they’re also highly competitive and can be expensive to bid on. To attract more specific and potentially less competitive traffic, consider using long-tail keywords.
Long-tail keywords are longer, more specific phrases that typically have lower search volume but higher conversion rates because they target niche queries. For example:
- “cost of kitchen remodeling in Austin”
- “luxury bathroom renovation ideas”
- “affordable home remodeling contractors near me”
These long-tail keywords help you reach homeowners who have a clear idea of what they’re looking for, making them more likely to convert into leads.
5. Research Competitor Keywords
Understanding what keywords your competitors are targeting can give you valuable insights into what works in your market. Tools like SEMrush, Ahrefs, and Google Keyword Planner allow you to research competitor keywords and see which ones are driving traffic to their websites.
Look for gaps in their strategy where you might be able to compete more effectively, or identify high-performing keywords that you can also target in your campaigns. Additionally, by analyzing your competitors’ keyword performance, you can adjust your bids and optimize your own campaigns to gain an edge in the market.
6. Avoid Negative Keywords
While choosing the right keywords for your remodeling Google ads is crucial, it’s equally important to define negative keywords—these are terms for which you don’t want your ads to appear. Negative keywords help you avoid irrelevant clicks that could waste your budget.
For example, if you’re a high-end remodeling company, you might want to exclude keywords like:
- “DIY home remodel”
- “cheap kitchen renovation”
- “remodeling jobs”
By using negative keywords, you can filter out searches that aren’t relevant to your services, ensuring that your ads are only shown to homeowners who are likely to be interested in hiring a professional remodeler.
7. Test and Refine Your Keywords
Keyword selection isn’t a one-time process. To get the best results from your Google Ads campaigns, you need to continuously test and refine your keywords. Start by running your campaigns with a mix of broad, phrase, and exact match keywords to see which ones perform best.
Monitor your campaigns closely, paying attention to metrics like click-through rate (CTR), conversion rate, and cost per lead (CPL). If certain keywords aren’t delivering the results you want, consider pausing them and reallocating your budget to higher-performing keywords.
Regularly updating and optimizing your keyword list ensures that your campaigns remain effective and aligned with your business goals.
Discover the Perfect Keywords for Your Remodeling Google Ads
Choosing the right keywords for your remodeling Google Ads campaigns is essential for attracting quality leads and maximizing your marketing ROI. By focusing on core services, incorporating location-based keywords, and targeting high-intent and long-tail keywords, you can create a more effective advertising strategy that drives real results for your remodeling business.
At Eviva Media, we specialize in helping remodeling companies develop targeted Google Ads campaigns that generate high-quality leads. From keyword research to ongoing optimization, our team is here to ensure your ads reach the right audience and deliver the best possible return on your investment. Contact us today to learn how we can help you build a successful Google Ads strategy tailored to your business.
