Using social networking sites like Facebook and Twitter allows businesses to build relationships between through direct interaction and real-time responses.
Is your company’s social networking account working hard enough?
Many businesses think that having a social media account is sufficient. However, expert online advertisers recommend promoting your brand with paid social media marketing.
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Facebook Ads
Facebook is the most popular paid social media advertising solution. Facebook offers an easy to use advertising tool that lets an advertiser select a target audience, set the budget, and schedule their ad. You can target both existing fans, pay to grow your fan base, or send visitors direct to your website. Facebook also provides tracking tool that will help the company analyze the browsing behavior of their clients, information which will help them make informed decisions for future advertising decisions.
Through Facebook targeting is limitless. You can target current customers, users based on interests, users based on demographics and more!
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Twitter Ads
If your company has an existing Twitter account, you can have your tweets promoted using Twitter Ads. More importantly, your account itself can be promoted by Twitter in order for your company to expand its reach among users. Hashtags specifics to your products can also be endorsed using paid Twitter marketing.
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Pinterest Ads
Pinterest is the leading source of timely and relevant photos for specific themes. To market your business here, you can integrate product pictures and have it connected to your company website once the client pins the photos. This is ideal for businesses who can represent their product or service through photos.
These are just some of the effective ways businesses can use social networking sites to advertise products and services. Use the comment section to share your experiences with social media marketing.
