Social Media

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Social Media Marketing

Running a small business in Milwaukee, WI means being part of a vibrant, hardworking community. From the historic neighborhoods to the bustling shops of Brady Street, local businesses are the heartbeat of this city. However, in today’s digital age, even the most beloved neighborhood brand needs a strong online presence, and that’s where social media

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5 Social Media Mistakes That Can Hurt Your Business (And How to Avoid Them)

For your website to stand out amongst your competitors, you’ve got to prioritize your user’s website experience. Read through these tips and tricks to learn how to provide the optimal experience today.

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This image features the text "How to Choose the Right Social Media Platform for Your Business?" over a blue-tinted photo of people working at a table.

Explore the ins and outs of learning to sail the social seas: choose the right platform for your business to find marketing success!

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This image features a pile of social content icons (likes and hearts) with text addressing the balance between entertaining and professional content in social media.

Striking the right balance between being entertaining while maintaining professionalism can be a difficult thing to achieve when it comes to social content. Learn how to master this art with Eviva media.

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White text reads: The Low-Down on Facebook Ads vs. Boosting Posts - What's the Difference? EVIVA media logo below text.

Paid ads and boosted posts share basic similarities at first glance, but you should understand the differences to maximize your business’ marketing budget.

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A person is making an "X" sign with their arms in the foreground against a yellow background with text about blocking someone from messaging a Meta (Facebook) Business Page.

Recently, there have been an increase in pages receiving messages from the Meta “Help Center” or similar Meta support pages falsely informing them that their Business Page has been disabled or in violation. These messages include a link prompting you to “view details.” We want to clarify that these claims are untrue, and pages are

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Social Media Platforms

In today’s digital-centric, always-connected world, social media platforms play a crucial role in connecting businesses with their target audience. With so many platforms to master, understanding their differences, core audience demographics, and primary uses is essential. With a comprehensive breakdown of the big four social media platforms for businesses—Facebook, Instagram, LinkedIn, and Twitter—you can reach

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Facebook Ads

Facebook ads are a powerful marketing tool that can help grow your business and reach your target audience, but what exactly are they, and why is it so important to pair them with posts? Learn how to create more effective Facebook ads to help you achieve your business goals. What are Facebook Ads? If you’re

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woman taking photo with phone, marketing with reels

You know social media is vital in terms of marketing and outreach, and you know a viral video can send brand awareness to the stratosphere. What you probably don’t know, though, is that marketing with reels doesn’t have to go viral to be impactful. You don’t have to hit a million views to reap the

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posting on social media from laptop

What if there were a tool that could give you the potential to access almost 60% of the global population with end-over-end annual growth? An estimated 4.70 billion people around the world use social media, and the average user is active on roughly seven platforms. Posting on social media gives your business a window to

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